about us

We’re a small team with a big heart.
Great customer service is our North Star.

Straightforward pricing. No hidden upsells, no surprises.

We’re proud to be among the top rated knowledge base software on G2 Crowd

Customer-driven

We build features based on customer requests and input and give customers a lot of ways to customize their knowledge bases to their needs.

&

Customer-funded

KnowledgeOwl runs on its own profits, with no outside investment or interests. The only people we answer to are our customers (and the IRS).

We believe business can be a force for good!

As of December 6, 2023, KnowledgeOwl is owlficially B Corporation Certified! Like Patagonia, King Arthur Flour, and our friends over at Help Scout, we are now part of a global movement of companies that are committed to using business as a force for good.

Meet the parliament

We’re passionate about documentation and knowledge management

Marybeth

Knowledge Goddess

& Chief Executive Owl

Bay St. Louis, MS, United States

Superpowers

Being nice and kind

Giving great service

Solving problems

Marybeth

Knowledge Goddess

& Chief Executive Owl

Bay St. Louis, MS, United States

Superpowers

Being nice and kind

Giving great service

Solving problems

Marybeth

Knowledge Goddess

& Chief Executive Owl

Bay St. Louis, MS, United States

Superpowers

Being nice and kind

Giving great service

Solving problems

Pete

Chief Technical Owl

Bay St. Louis, MS, United States

Superpowers

Fastest developer in the West

King of karaoke

Foreseer of problems

Pete

Chief Technical Owl

Bay St. Louis, MS, United States

Superpowers

Fastest developer in the West

King of karaoke

Foreseer of problems

Pete

Chief Technical Owl

Bay St. Louis, MS, United States

Superpowers

Fastest developer in the West

King of karaoke

Foreseer of problems

Linus

Owlficial Mascot

Upper Left Corner, KnowledgeOwl

Superpowers

Greeting users

Perfect attendance record

Cosplay champion

Linus

Owlficial Mascot

Upper Left Corner, KnowledgeOwl

Superpowers

Greeting users

Perfect attendance record

Cosplay champion

Linus

Owlficial Mascot

Upper Left Corner, KnowledgeOwl

Superpowers

Greeting users

Perfect attendance record

Cosplay champion

Kate

Documentation Goddess

& Resident Cheesemonger

Midcoast Maine, United States

Superpowers

Scoping and defining features

Testing fixes and enhancements

Polymath of productivity

Kate

Documentation Goddess

& Resident Cheesemonger

Midcoast Maine, United States

Superpowers

Scoping and defining features

Testing fixes and enhancements

Polymath of productivity

Kate

Documentation Goddess

& Resident Cheesemonger

Midcoast Maine, United States

Superpowers

Scoping and defining features

Testing fixes and enhancements

Polymath of productivity

OwlSec

Information Security

Parliament

Stuck in the Net, United States

Superpowers

Vanquisher of vulnerabilites

Great Wall of Security

Wrangler of scanners

OwlSec

Information Security

Parliament

Stuck in the Net, United States

Superpowers

Vanquisher of vulnerabilites

Great Wall of Security

Wrangler of scanners

OwlSec

Information Security

Parliament

Stuck in the Net, United States

Superpowers

Vanquisher of vulnerabilites

Great Wall of Security

Wrangler of scanners

Anne

Lead Support Owl

& Breakfast Hoot-dini

Asheville, NC, United States

Superpowers

Listener & empathizer

Process nerd

Fueled by breakfast food

Anne

Lead Support Owl

& Breakfast Hoot-dini

Asheville, NC, United States

Superpowers

Listener & empathizer

Process nerd

Fueled by breakfast food

Anne

Lead Support Owl

& Breakfast Hoot-dini

Asheville, NC, United States

Superpowers

Listener & empathizer

Process nerd

Fueled by breakfast food

Erica

Lead Customer Success Owl

& Mixer of Colors

The Maritimes, Canada

Superpowers

Warm-hearted helpfulness

Gladly sporting many hats

Big goofy laugh

Erica

Lead Customer Success Owl

& Mixer of Colors

The Maritimes, Canada

Superpowers

Warm-hearted helpfulness

Gladly sporting many hats

Big goofy laugh

Erica

Lead Customer Success Owl

& Mixer of Colors

The Maritimes, Canada

Superpowers

Warm-hearted helpfulness

Gladly sporting many hats

Big goofy laugh

Sue

Senior Developer Owl

& Climber of Mountains

High desert, New Mexico, US

Superpowers

Attention to detail

Positive attitude

Panoramic perspective

Sue

Senior Developer Owl

& Climber of Mountains

High desert, New Mexico, US

Superpowers

Attention to detail

Positive attitude

Panoramic perspective

Sue

Senior Developer Owl

& Climber of Mountains

High desert, New Mexico, US

Superpowers

Attention to detail

Positive attitude

Panoramic perspective

Veronica

Lead Customer Success Owl

& Ice Cream Scholar

South Carolina, United States

Superpowers

Super listener

Blazing brainstormer

Bringer of the good snacks

Veronica

Lead Customer Success Owl

& Ice Cream Scholar

South Carolina, United States

Superpowers

Super listener

Blazing brainstormer

Bringer of the good snacks

Veronica

Lead Customer Success Owl

& Ice Cream Scholar

South Carolina, United States

Superpowers

Super listener

Blazing brainstormer

Bringer of the good snacks

Chad

Executive Assistant to the CEO

& Friend of Felines

Iowa, United States

Superpowers

Active listening

Organization

Reliability

Chad

Executive Assistant to the CEO

& Friend of Felines

Iowa, United States

Superpowers

Active listening

Organization

Reliability

Chad

Executive Assistant to the CEO

& Friend of Felines

Iowa, United States

Superpowers

Active listening

Organization

Reliability

Our history

Building better knowledge bases since 2011

2011

KnowledgeOwl begins as a lean startup as part of SurveyGizmo, now Alchemer, a software company in Boulder, Colorado. The vision is to build HelpGizmo, a full help desk solution with ticketing. One of our founders, Marybeth, is a support manager at the time and part of the original HelpGizmo startup team.

While the startup program ends, the idea lives on.

2012

As a surprise 20% project, the support development team revives HelpGizmo. They repurpose it as an internal knowledge base tool for the support team.

The stage is set for a product, and a company, built by customer support professionals.

2013

The first customer, and the first source of feedback, is the docs team. They start using it for their customer-facing product documentation.

Marybeth takes over the product as the product manager, and hires Pete as the lead developer. Marybeth had originally hired Pete as part of her support team and he had worked his way onto the core development team. Their new vision is to bring HelpGizmo to market as stand-alone knowledge base software.

2014

HelpGizmo gets it first paying customer in April. As they sign up, new customers help steer product development in the right direction

2015

Marybeth and Pete buy the company from SurveyGizmo and rebrand as KnowledgeOwl. Already profitable, the company chooses to remain bootstrapped and grow a sustainable business.

Business is growing, and both revenue and active customers triple. We start hosting and sponsoring Write the Docs Boulder/Denver meetups.

2016

After making it to the Final Four as HelpGizmo in 2015, KnowledgeOwl beats out 63 other companies in the Capterra Reviews Madness Competition to become one of the top-reviewed products (and win a sweet trophy too!).

KnowledgeOwl makes its first official hire, a former customer and evangelist, Stephen! Stephen has recently moved from Australia to Scotland.

KnowledgeOwl also begins working with Catherine, a freelance writer from the UK, to help with the blog and social media.

Customer count continues to increase and revenue doubles.

2017

As KnowledgeOwl continues to grow, we are able to do fun new things:

  • Marybeth and Pete take a real vacation to Mexico. You know the saying about owl work and no play...

  • We have our first company retreat in Iceland and Edinburgh, and our team of four (Marybeth, Pete, Stephen, and Catherine) gets to meet in real life for the first time during the Edinburgh Fringe Festival, where Stephen is performing.

  • Catherine represents KnowledgeOwl at Write the Docs in the Czech Republic.

We hire our first full-time support professional, Lakshmi from Estonia, to help lighten the load.

We begin sponsoring Write the Docs conferences, too!

Customer count and revenue continue to climb.

What's next?

Show more

2011

KnowledgeOwl begins as a lean startup as part of SurveyGizmo, now Alchemer, a software company in Boulder, Colorado. The vision is to build HelpGizmo, a full help desk solution with ticketing. One of our founders, Marybeth, is a support manager at the time and part of the original HelpGizmo startup team.

While the startup program ends, the idea lives on.

2012

As a surprise 20% project, the support development team revives HelpGizmo. They repurpose it as an internal knowledge base tool for the support team.

The stage is set for a product, and a company, built by customer support professionals.

2013

The first customer, and the first source of feedback, is the docs team. They start using it for their customer-facing product documentation.

Marybeth takes over the product as the product manager, and hires Pete as the lead developer. Marybeth had originally hired Pete as part of her support team and he had worked his way onto the core development team. Their new vision is to bring HelpGizmo to market as stand-alone knowledge base software.

2014

HelpGizmo gets it first paying customer in April. As they sign up, new customers help steer product development in the right direction

2015

Marybeth and Pete buy the company from SurveyGizmo and rebrand as KnowledgeOwl. Already profitable, the company chooses to remain bootstrapped and grow a sustainable business.

Business is growing, and both revenue and active customers triple. We start hosting and sponsoring Write the Docs Boulder/Denver meetups.

2016

After making it to the Final Four as HelpGizmo in 2015, KnowledgeOwl beats out 63 other companies in the Capterra Reviews Madness Competition to become one of the top-reviewed products (and win a sweet trophy too!).

KnowledgeOwl makes its first official hire, a former customer and evangelist, Stephen! Stephen has recently moved from Australia to Scotland.

KnowledgeOwl also begins working with Catherine, a freelance writer from the UK, to help with the blog and social media.

Customer count continues to increase and revenue doubles.

2017

As KnowledgeOwl continues to grow, we are able to do fun new things:

  • Marybeth and Pete take a real vacation to Mexico. You know the saying about owl work and no play...

  • We have our first company retreat in Iceland and Edinburgh, and our team of four (Marybeth, Pete, Stephen, and Catherine) gets to meet in real life for the first time during the Edinburgh Fringe Festival, where Stephen is performing.

  • Catherine represents KnowledgeOwl at Write the Docs in the Czech Republic.

We hire our first full-time support professional, Lakshmi from Estonia, to help lighten the load.

We begin sponsoring Write the Docs conferences, too!

Customer count and revenue continue to climb.

What's next?

show more

2011

KnowledgeOwl begins as a lean startup as part of SurveyGizmo, now Alchemer, a software company in Boulder, Colorado. The vision is to build HelpGizmo, a full help desk solution with ticketing. One of our founders, Marybeth, is a support manager at the time and part of the original HelpGizmo startup team.

While the startup program ends, the idea lives on.

2012

As a surprise 20% project, the support development team revives HelpGizmo. They repurpose it as an internal knowledge base tool for the support team.

The stage is set for a product, and a company, built by customer support professionals.

2013

The first customer, and the first source of feedback, is the docs team. They start using it for their customer-facing product documentation.

Marybeth takes over the product as the product manager, and hires Pete as the lead developer. Marybeth had originally hired Pete as part of her support team and he had worked his way onto the core development team. Their new vision is to bring HelpGizmo to market as stand-alone knowledge base software.

2014

HelpGizmo gets it first paying customer in April. As they sign up, new customers help steer product development in the right direction

2015

Marybeth and Pete buy the company from SurveyGizmo and rebrand as KnowledgeOwl. Already profitable, the company chooses to remain bootstrapped and grow a sustainable business.

Business is growing, and both revenue and active customers triple. We start hosting and sponsoring Write the Docs Boulder/Denver meetups.

2016

After making it to the Final Four as HelpGizmo in 2015, KnowledgeOwl beats out 63 other companies in the Capterra Reviews Madness Competition to become one of the top-reviewed products (and win a sweet trophy too!).

KnowledgeOwl makes its first official hire, a former customer and evangelist, Stephen! Stephen has recently moved from Australia to Scotland.

KnowledgeOwl also begins working with Catherine, a freelance writer from the UK, to help with the blog and social media.

Customer count continues to increase and revenue doubles.

2017

As KnowledgeOwl continues to grow, we are able to do fun new things:

  • Marybeth and Pete take a real vacation to Mexico. You know the saying about owl work and no play...

  • We have our first company retreat in Iceland and Edinburgh, and our team of four (Marybeth, Pete, Stephen, and Catherine) gets to meet in real life for the first time during the Edinburgh Fringe Festival, where Stephen is performing.

  • Catherine represents KnowledgeOwl at Write the Docs in the Czech Republic.

We hire our first full-time support professional, Lakshmi from Estonia, to help lighten the load.

We begin sponsoring Write the Docs conferences, too!

Customer count and revenue continue to climb.

What's next?

show more